Product Marketing Specialist

  • BitTiger Inc
  • Santa Clara, CA, USA
  • Feb 23, 2018
Full time Marketing

Job Description

About Us:

BitTiger is a rapidly expanding online education community providing effective, efficient, and affordable education to students who wish to learn the practical skill sets needed to be successful at Silicon Valley's top tech companies. By partnering with engineers employed at top Companies located in Silicon Valley, we produce high quality courses, primarily in Mandarin Chinese. We have successfully assisted over 30,000 enthusiastic students in achieving their educational needs, bridging the gap between university learning and obtaining their desired career path.


Job Description:

BitTiger is looking for a knowledgeable, forward-thinking Product Marketer to drive global messaging, content creation, and launch strategy for BitTiger products and services. You will develop data-driven strategies to address our growing community. You'll be responsible for understanding and analyzing the target consumer, setting the strategy and executing on those plans through a range of marketing techniques while governing student recruitment activities to ensure continued success.

Job Duties:

  • Understand educational gaps to develop and implement content marketing campaigns that includes targeted goals, objectives, quantifiable outcomes and timelines
  • Conduct competitor research and communicate BitTiger’s differentiators
  • Manage WeChat groups, as well as all social media channels ensuring fresh and relevant content, maximizing traffic and conversion rates
  • Define and drive new products and drive growth of existing products
  • Work with our Sales Team to ensure deployment and achievement of the growth strategy
  • Perform market research and analysis and evaluate operational issues. Monitor external and internal environment for development of new market opportunities


  • Bachelor’s Degree in Business, Marketing, or related field preferred but not required 
  • Knowledge of the tech industry and a passion for education
  • 1+ years of product marketing experience 
  • Basic data analytics skills and experience with SQL and/or Microsoft Excel is a plus
  • Communication skills both oral and written, in both Mandarin and English
  • Fast learner with strong self-motivation and able to work independently and in cooperation with others


  • Competitive salary, stock options, and bonuses
  • 15 days PTO
  • Flexible work hours
  • Comprehensive medical, dental and vision plans
  • Catered lunch, stocked kitchen and beverages